An official website of the United States government
A .mil website belongs to an official U.S. Department of Defense organization in the United States.
A lock (lock ) or https:// means you’ve safely connected to the .mil website. Share sensitive information only on official, secure websites.

Home : News : Article View
NEWS | March 10, 2010

Air Guard enhances recruiting Web site

By Air Force Master Sgt. Mike R. Smith National Guard Bureau

ARLINGTON, Va., - Considering today's explosive popularity of social media and online research it may come as no surprise that military recruiting Web sites are rushing to keep up with new technologies and trends.

The Air National Guard is riding that wave with more personal interactivity in its public recruiting and retention Web site, using video and photo stories to tell Air Guard member stories directly to online visitors.

The revised www.goang.com recruiting Web site went live in February. Its revised design draws upon navigation links with the newest Web design technologies to sort the Air Guard experience through a calendar format.

"The original site was a site we had been using for several years; it wasn't fresh, it wasn't new," said Master Sgt. PJ Gallagher, who oversees the Air Guard's internet advertising.

He said the design team spent last year talking to recruiters and retainers in the field to improve the Web site's user interface and usability.

"There weren't any 'interactivities' for the users," he said.

Gallagher said the new calendar format now breaks down the experience of Guard service as new recruits, prior service members, officers and health professionals experience it.

The Web site also uses the latest video technology and photo shows to tell those experiences as they may relate to public viewers, should they choose to become Guardmembers. Visitors can chat live with an advisor.

The administrative functions on the Web site have also been improved for the recruiters. It lists specific career field openings at the Air Guard's flying wings and geographically separated units across the nation. It allows easier online ordering of recruiting and retention give-a-ways and other resources and collects and formats online information requests.

The Website also lists units, federal and state benefits, missions, and career openings by state. As well as information to help parents and educators understand the Guard.

Gallagher said the administrative functions of the Web site were unveiled at the Air Guard Recruiting and Retention Workshop in Dallas last month. The workshop offered training on how to make use of the new Web site to help in daily recruiting and retention projects.

"The conference was a great venue to get feedback from the field in an up-and-close, personal way," Gallagher said. "We are going to continue to upgrade the site."

 

 

Related Articles
Photo of medical training during a Port Subject Matter Expert Exchange at the Port of Laem Chabang, Thailand, August 20, 2025. (Courtesy Photo)
Washington Guard Continues Strengthening Relationship at Thailand’s Port of Laem Chabang
By Joseph Siemandel, | Sept. 30, 2025
CAMP MURRAY, Wash. - Four members of the Washington National Guard partnered recently with more than 170 employees from the Port of Laem Chabang, Thailand, to continue improving the port’s all-hazard response as part of the...

Leaders and attendees from the Hawai‘i National Guard, Guam National Guard and Armed Forces of the Philippines gather for a group photo during the 25th anniversary celebration of the State Partnership Program between the Hawai‘i National Guard and the AFP at Clark Air Base, Philippines, Sept. 25, 2025. The Hawai‘i Guard and AFP launched the Indo-Pacific’s first State Partnership in 2000, marking 25 years of cooperation in training, disaster response and regional security.
25 Years Strong: Hawai‘i Guard and Philippines Celebrate Enduring Partnership
By Master Sgt. Mysti Bicoy, | Sept. 30, 2025
CLARK AIR BASE, Philippines — Cheers, handshakes and shared stories filled the air Sept. 23–25 as the Hawai‘i National Guard and Armed Forces of the Philippines celebrated 25 years of partnership — a bond that has endured...

Oklahoma National Guard leaders and Italian representatives unveil a plaque at the former headquarters of the 45th Infantry Division during WWII in Venafro, Italy, Sept. 8, 2025. A delegation of Oklahoma National Guard members and veterans toured key locations from the 45th Infantry Division’s campaign in Italy against German forces during World War II, continuing the development of the Thunderbird Trail. The initiative is aimed at preserving the Division's role in World War II through a memorial trail tracing its footsteps through Italy, France and Germany, ensuring their sacrifices are never forgotten. (U.S. Army photo by Sgt. Danielle Rayon)
Thunderbird Trail: Preserving Sacrifice, Strengthening Connection for Oklahoma Guard
By Sgt. Danielle Rayon, | Sept. 29, 2025
ITALY – Standing among rows of white marble headstones at the Sicily-Rome American Cemetery and Memorial, Soldiers of the Oklahoma National Guard bent to place sand from the beaches of Anzio into the carved names of...